Type ↘
Logo Design
Year ↘
2024
Scope ↘
Logo
Wordmark
Brand Mockups
Challenge ↘
Give a brand about racing, training and earning one mark that reads as speed and strength, from a stable sign to a jockey’s silks.
Algosteeds
A racing brand built on one bold letter
What we did
↳
We carved a horse’s head into the counter of a bold capital A, so the letter and the animal read as one. A wide, open wordmark and the line “Race. Train. Earn.” complete the lockup, in white on deep navy.
Deliverables
Logo symbol
Wordmark and tagline lockup
Colour palette
Brand mockups
Client
Algosteeds
Industry
Horse racing
Discipline
Logo Design
Colours
Midnight navy and white
Working on something similar?
Tell us about your brand. We’ll take it from there.